Privacy Policy

Last updated: January 30, 2026

At Intoria Software Architects ("Intoria," "we," "us," or "our"), we take privacy seriously. This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, interact with our services, or use our AI-powered chat feature.

This policy is designed to comply with Canadian privacy law (PIPEDA) and follows best practices used by leading North American software companies. It also includes disclosures relevant to U.S. state privacy laws, including California.

1. Who We Are

Intoria Software Architects 22900 McLeod Trail SE Calgary, Alberta, T2X 4R7 Canada

Privacy contact: legal@intoria.com

2. Information We Collect

a. Information You Provide Voluntarily

We collect information that you choose to provide, including:

Information submitted through contact or inquiry forms
Information entered into our AI-powered chat feature
Emails or other communications sent to us

This may include your name, email address, company information, role, project details, business challenges, and any other information you decide to share.

b. Automatically Collected Information

When you visit our website, we may automatically collect:

IP address
Browser type and device information
Operating system
Pages visited, links clicked, and interactions
Referring and exit URLs
Approximate geographic location (city or region level)

3. Cookies, Analytics, and Tracking Technologies

We use cookies and similar technologies to operate, analyze, improve, and market our website and services.

Technologies we currently use or may use include:

Google Tag Manager, to manage website scripts and tags
Google Analytics, to understand website usage, traffic patterns, and performance
Google Webmaster Services (Google Search Console), to monitor and improve search visibility
LinkedIn Insight Tag, to measure advertising performance and enable LinkedIn advertising and retargeting
Meta Pixel (Facebook Pixel), to measure advertising effectiveness and support remarketing campaigns
Analytics and optimization tools, including services provided by NP Digital or Crazy Egg, used to better understand user behavior and improve website experience

These technologies may collect information such as IP address, device identifiers, cookie data, pages viewed, actions taken, and interactions with advertisements.

You may manage cookies through your browser settings. Disabling cookies may affect website functionality or limit certain features.

4. Our AI Chat Feature and Use of OpenAI’s API

Our website includes an AI-powered chat feature intended to help visitors explore ideas, understand possibilities, and think through potential software or digital projects.

How the AI chat works

The chat uses OpenAI’s API to generate responses
Information entered into the chat is transmitted to OpenAI for processing
Responses are generated automatically based on the input provided

Storage and use of chat data

We store all information entered into the chat, including prompts, questions, and generated responses
Chat data is used for:
- Internal analysis and service improvement
- Improving the quality, usefulness, and accuracy of the chat experience
- Human sales follow-up and business development
- Training or fine-tuning AI systems used internally by Intoria
- Understanding common challenges and project requirements

Important limitations and user responsibilities

The AI chat is not intended to collect sensitive personal information
You should not submit confidential, medical, financial, legal, or regulated information
AI-generated responses may be inaccurate, incomplete, or outdated
The chat does not provide legal, medical, financial, or professional advice

OpenAI processes data in accordance with its own privacy and security practices. We encourage users to review OpenAI’s policies separately.

5. Use of Personal Information

We use personal information to:

Respond to inquiries and communicate with you
Provide, operate, and improve our website and services
Operate, analyze, and enhance our AI chat feature
Conduct marketing, advertising, and remarketing activities
Support sales outreach and relationship development
Understand user interests and business needs
Comply with legal and regulatory obligations

We do not sell personal information.

6. Advertising and Marketing

We may use personal information and tracking technologies to:

Measure the effectiveness of advertising campaigns
Deliver relevant advertisements on platforms such as Google, LinkedIn, and Meta
Re-engage visitors through remarketing or retargeting campaigns

Advertising partners may collect information directly through cookies or similar technologies, subject to their own privacy policies.

7. Sharing of Information

We may share personal information with:

Service providers and technology partners who support our website, analytics, marketing, or AI functionality
Third-party platforms such as Google, Meta, LinkedIn, and OpenAI, as necessary to operate our services
Legal or regulatory authorities when required by law

We require third parties to protect personal information and use it only for authorized purposes.

8. Data Storage and Cross-Border Transfers

Personal information may be stored or processed in Canada, the United States, or other jurisdictions where our service providers operate.

As a result, information may be subject to foreign laws. We take reasonable steps to ensure appropriate contractual and technical safeguards are in place.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Chat interactions may be retained to support service improvement, internal analysis, and training activities.

10. Your Rights

Canadian Residents

Under Canadian privacy law, you have the right to:

Request access to your personal information
Request corrections to inaccurate information
Withdraw consent, subject to legal or contractual limitations

United States Residents, Including California

Depending on your jurisdiction, you may have rights to:

Know what personal information we collect and how it is used
Request access to or deletion of personal information
Opt out of certain uses of personal information, where applicable

Requests may be made by contacting legal@intoria.com. We may need to verify your identity before responding.

11. Security Safeguards

We use reasonable administrative, technical, and organizational measures to protect personal information. However, no system can be guaranteed to be completely secure.

12. Children’s Privacy

Our website and services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised effective date.

Your continued use of the website after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

Intoria Software Architects Email: legal@intoria.com Address: 22900 McLeod Trail SE, Calgary, Alberta, T2X 4R7, Canada

If you do not agree with this Privacy Policy, please discontinue use of the website.